Marketing Yourself Is HARD.

By Sarah K Perlman
August 17, 2021

Would it surprise you to know that marketers often have a hard time marketing themselves? It’s a conundrum, for sure. You’re great at what you do for others—so why can’t you just do it for yourself?

I think the problem comes (at least for me) when overthinking takes over. If I’m writing for another company, I have a clear narrative, scope, and voice to adhere to. When I’m planning my own communications, there are so. many. decisions to be made: What is my brand’s voice? How do I stay true to myself while remaining professional? What the hell am I supposed to take pictures of for Instagram? What if no one likes what I’m doing? Should I do it anyway? There are so many questions, doubts, and concerns that it all becomes muddled and overwhelming.

So, I’ve decided to just be me… with a slight filter. I’m going to put information out and if you don’t like it, you probably wouldn’t like me. (Or maybe give me a chance and tell me why I’m wrong?)

I’m working harder on marketing Silverbrook and expanding my network, so let me know if you’d like to chat. People say I’m pretty cool and I’ve got a reputation for being good at what I do.

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