What Is a Fractional CMO?

What Is a Fractional CMO?

A fractional chief marketing officer (or fractional CMO) can be a huge boon for your business. This title applies to an executive-level contractor who provides strategic marketing support. The “fractional” part describes how the contractor divides their...
The 10 Commandments of Branding

The 10 Commandments of Branding

So you’ve got a great idea and want to start a business. You just… start, right? Not so fast. If longevity is what you’re after, you need to work on branding. Branding is a general term that encompasses many moving parts relating to your business. It...
How to Attract Attendees to a Conference Exhibit Booth

How to Attract Attendees to a Conference Exhibit Booth

Hello and welcome to the 2022 SIIA AMPLIFY Conference! 🎙 We’re coming to you live from Washington, DC, where hundreds of nonprofit professionals are learning about best practices in association publishing. This is my first time exhibiting with SIIA, although...