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How to Build a Multichannel Marketing Campaign
Sometimes it's ok to just post on social media. Other times, you might want to send an email to reach people. But if you really want to create an impact for your business, you need a coordinated effort on multiple fronts. A multichannel marketing campaign uses...
14 Questions to Help Develop Your Content Strategy
Looking to develop your content strategy? You're not alone. According to the Content Marketing Institute, only 40% of B2B marketers have a documented content marketing strategy. Around a third have a loose, undocumented strategy, and 27% have no strategy at all. Why...
Steal My 7-Step Video Ad Production Process
In recent years, video has become the most compelling media format for most audiences. Specifically, short videos have the capability to engage before the audience loses interest. In fact, according to Woosuite, the short-form video has the highest ROI of any social...
Why Small Businesses Can Forget About Omnichannel Marketing
If you follow any sort of marketing news at all, you've at least heard about omnichannel marketing. This gold standard of marketing is often touted as a must-do strategy for any business that wants to crush its goals. The problem is, the omnichannel approach is simply...
18 Marketing Activities to Promote Your Small Business
How do you promote your small business? Some of the items on this list might seem like no-brainers, while others may be truly enlightening. Even if you already know about these activities, this list is a good reminder of all the ways to drive marketing for small...
Small Business? Here’s How to Build Your Marketing Team
Just like marketing in general, it’s good to have a strategy when it comes to building your marketing team. You need to be purposeful when deciding who to hire—if your team is unbalanced you’ll have a difficult time getting all tasks completed. Even if you decide to...