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What you need to know about marketing
Boost Your Giving Tuesday Campaign with These 8 Tips
Nearly a third of annual giving occurs in the last month of the year. Kickstart charitable contributions to your organization with a Giving Tuesday campaign.
How to Guarantee Consistency with a Brand Style Guide
Take a few seconds to think of your favorite company. What comes to mind? Perhaps you’re imagining a specific logo, a color, or even a slogan. It only takes a quick thought to visualize the company, but what is the key to making it so recognizable? The answer is a...
What Is a Fractional CMO?
An fractional chief marketing officer (or fractional CMO) can be a huge boon for your business, providing expert, strategic marketing guidance.
The 10 Commandments of Branding
There are so many things to consider when it comes time to brand a business! It can be overwhelming, with so many do’s and don’ts out there. I’ve put together my 10 commandments of branding to try and organize all the best advice I’ve heard and learned by experience.
Reminder: It’s OK To Break Up With an Underperforming Social Media Channel
You may love using social media to promote your business, but is is each of your channels worth your love?
How to Attract Attendees to a Conference Exhibit Booth
How do you attract attendees to your conference exhibit booth? Walk through my process and check out my results.