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Adobe Is Removing Pantone Swatches From Its Products. But Is It Really a Big Deal?
As a Graphic Communications major at Clemson, I became familiar with the Pantone Matching System (PMS) and its cult status among designers and printers alike. When I landed my first job at a printing company, I was gifted my very own PMS swatchbook. It felt like...
Sending Direct Mail in the Era of Hybrid Workplaces
What does the hybrid workplace mean for marketers who use direct mail?
Using TikTok for Business: A Young, Cool Guy Schools Me
Age is nothing but a number. It only matters how young you feel. The platitudes go on, but as people get older, it’s generally accepted that they lose touch with what’s cool to younger generations. Technically, I’m a millennial. Being born at the cusp, however, means...
8 Reasons Your Nonprofit Organization Needs a Podcast
Did you know that 37% of the United States population—104 million people—listened to at least one podcast in the last month? The format is more popular than ever, with more than 700,000 podcasts available online. So what does this mean for your nonprofit organization...
The Ultimate Best Time to Post on Your Social Media Accounts
My social feeds—especially LinkedIn—are constantly filled with updates on the best time to post content to social media. As I read all these updates, I find myself wondering if they are truly applicable to today's users. My belief is that the ultimate best time to...
How to Get Started With a Content Strategy
We hear all about content creation these days and how important it is to provide value to your customers. But how can you get started if you don't currently have a strategy around content? Just get started. I'm facing this myself right now. I have so many ideas for...