What Is a Fractional CMO?

What Is a Fractional CMO?

A fractional chief marketing officer (or fractional CMO) can be a huge boon for your business. This title applies to an executive-level contractor who provides strategic marketing support. The “fractional” part describes how the contractor divides their...
The 10 Commandments of Branding

The 10 Commandments of Branding

So you’ve got a great idea and want to start a business. You just… start, right? Not so fast. If longevity is what you’re after, you need to work on branding. Branding is a general term that encompasses many moving parts relating to your business. It...
How to Attract Attendees to a Conference Exhibit Booth

How to Attract Attendees to a Conference Exhibit Booth

Hello and welcome to the 2022 SIIA AMPLIFY Conference! 🎙 We’re coming to you live from Washington, DC, where hundreds of nonprofit professionals are learning about best practices in association publishing. This is my first time exhibiting with SIIA, although...
Sending Direct Mail in the Era of Hybrid Workplaces

Sending Direct Mail in the Era of Hybrid Workplaces

Since the beginning of the pandemic, many workers have proven themselves as being productive when working at home. Now, they are pushing for flexible work arrangements to continue. Fortunately, most employers have no plans to completely end remote work. Recent surveys...
Using TikTok for Business: A Young, Cool Guy Schools Me

Using TikTok for Business: A Young, Cool Guy Schools Me

Age is nothing but a number. It only matters how young you feel. The platitudes go on, but as people get older, it’s generally accepted that they lose touch with what’s cool to younger generations. Technically, I’m a millennial. Being born at the cusp, however, means...
8 Reasons Your Nonprofit Organization Needs a Podcast

8 Reasons Your Nonprofit Organization Needs a Podcast

Did you know that 37% of the United States population—104 million people—listened to at least one podcast in the last month? The format is more popular than ever, with more than 700,000 podcasts available online. So what does this mean for your nonprofit organization...
The Ultimate Best Time to Post on Your Social Media Accounts

The Ultimate Best Time to Post on Your Social Media Accounts

My social feeds—especially LinkedIn—are constantly filled with updates on the best time to post content to social media. As I read all these updates, I find myself wondering if they are truly applicable to today’s users. My belief is that the ultimate best time...
How to Get Started With a Content Strategy

How to Get Started With a Content Strategy

We hear all about content creation these days and how important it is to provide value to your customers. But how can you get started if you don’t currently have a strategy around content? Just get started. I’m facing this myself right now. I have so many...