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The latest from the blog
Considering a Rebrand? Ask These 7 Questions
If you're considering a rebrand, you must have identified a problem with your current brand strategy. Maybe your current touchpoints aren't conveying your mission, vision, and values accurately. Or maybe your branding is stale, off-trend, and doesn't appeal to your...
5 Ways to Leverage Marketing Automation for Your Business
It seems like everywhere you turn these days, someone is touting the benefits of AI. Artificial intelligence can now be used to write content, create images, even develop entire ad campaigns. The issue is that using AI requires lots of trial and error on the inputs...
Customer Personas: Practical or Pointless?
Customer personas have been a valuable marketing tool since developer Alan Cooper came up with the idea in 1983. He used data from specific users—aka personas—to design software interfaces for user segments. Over time, other industries adopted the idea of personas as...