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What you need to know about marketing
Small Business? Here’s How to Build Your Marketing Team
Just like marketing in general, it’s good to have a strategy when it comes to building your marketing team. You need to be purposeful when deciding who to hire—if your team is unbalanced you’ll have a difficult time getting all tasks completed. Even if you decide to...
The Secret to Building Customer Loyalty
How strong is your customer loyalty? Do your customers return to you as soon as they need your services or products? Or do they shop around for the lowest price or most convenient path? If you know me at all, you know that I am a Coca-Cola fanatic. I will not drink...
7 Customer Appreciation Tactics to Show Gratitude Year-round
This post was contributed by Sadie Aram for Silverbrook Marketing. Celebrating gratitude is one of the most fulfilling parts of the holiday season. Although it’s fun giving gifts during the holidays, remember that appreciation should happen year-round—especially when...
4 Dynamic Marketing Strategies to Entice Students to Higher Education
This guest post was written by Sadie Aram for Silverbrook Marketing. The United States is home to over 4,000 higher education institutions, and each one is competing for the attention of prospective students. If that doesn’t produce enough stress already, college...
How to Generate Publicity for Your Company with HARO
This article was contributed by Sadie Aram for Silverbrook Marketing. Are you struggling to find the missing piece of your marketing strategy? Introducing your new secret weapon: HARO. Although some would argue that marketing and public relations are separate...
Boost Your Giving Tuesday Campaign with These 8 Tips
Nearly a third of annual giving occurs in the last month of the year. Kickstart charitable contributions to your organization with a Giving Tuesday campaign.