Be remarkable. Delight your audience.

Creativity and professionalism are not mutually exclusive! When brand building, our goal is to innovate, surprise, and engage without alienating your audience or going against your brand. This requires a three-part approach:

1. Defining your brand identity. The values, messaging, and positioning that tell your story and your why.
2. Identifying your target audience. Who they are, what motivates them, and why your solution is right for them.
3. Putting it all together. Communicating your brand’s value in a way that resonates with your target audience.

Work smarter, not harder.

Already have your brand figured out? Then it’s time for leadership. Often, a company has existing marketing support performing tactical duties. What’s missing is the strategic guidance to stretch your marketing (and salary) dollars further and maximize the effectiveness of your efforts. Enter Silverbrook’s fractional CMO solutions.

We provide that strategic guidance, following the company’s existing strategic marketing plan. Don’t have one? Then that’s the first thing we will develop together! We’ll dive in to find out the overarching goals of the business and the identity of the brand. Next, we will outline those guiding points and develop tactical blueprints that instruct future marketing efforts.

Once a strategic marketing plan is in place, our role becomes managerial in nature. We manage your “doers” and coach them to follow best practices while keeping your branding in mind. If you don’t have any doers or need additional support, we can provide access to our network of designers, copywriters, editors, and web developers so that they can produce remarkable content for your brand.

Managing teams requires three main things: access, organization, and empathy. These are at the heart of our leadership style and the basis for our everyday communications. We use technology to help us stay organized and transparent, allowing everyone to be on the same page. We provide communication channels that allow for fast responses to team questions. And above all else, we practice empathy in all our relationships (and expect others to do the same).