HOW CAN SILVERBROOK HELP YOU?
Silverbrook Marketing was created to help small business owners and nonprofit organizations who need quality, custom creative work and strategic marketing leadership. Whether you’re just starting out or have been in business for decades, your marketing MUST be effective to achieve your business goals. Take a look at what I’ve got to offer and view my favorite past projects.
SPEAK THEIR LANGUAGE
Content Writing & Copywriting
Your organization needs compelling copy to draw in your target audience. You also need content that’s unique to your business so that Google and search engines recognize your authority on your chosen topics. Custom copy is one of the ways that Silverbrook can boost your business.
Whether you’re looking to generate sales leads, educate your current customers, or establish your organization as a thought leader, I can help! I develop SEO optimized copy and content (including blogs, ebooks, and case studies) written to speak to your target audience.
Some of my favorite projects:
- 7 Modern Printing Lessons From Benjamin Franklin
- Our Odyssey: The Quest for an Effective Volunteer Editorial Board
- Ask Yourself These 5 Questions to Guide Your Personal Brand
- Why Signs Are Critical to Wayfinding Systems and Tips for Creating Them
- Reminder: It’s OK to Break Up With an Underperforming Social Media Channel
REACH YOUR AUDIENCE
Strategic Marketing Campaigns
To reach your target audience effectively, you have to show up where they spend their time. From paid and organic social media to email marketing, I’ve developed plans that connect and convert. And while it’s true that most people are digitally connected these days, you can’t forget about direct mail and offline advertising!
Decades of campaign experience plus a finger on the pulse of current trends are what guide my planning for companies that need campaign creation. Research and discovery ensure that every campaign is created to represent your organization’s mission, vision, and voice.
MAKE IT PRETTY
Graphic Design
Marathon runners plan their training around a major goal. When it comes to design projects, I always begin with the end in mind. The way each design is created is determined by the end use of the design (whether it’ll be printed, digital only, large format, etc.) and the business goals the final product will be supporting. The more details available to me at the beginning, the better the results will be!
My printing education and experience make me the best choice for designing for print production. I also have been designing for digital ever since it became a thing! Some of my favorite projects:
- New Member Kit—Envelope, Folder, Letter and Card shell, Stepped Inserts (Federal Bar Association)
- Gold Medal Award Dinner—Event Design Concept, Program Layout (World Environment Center)
- PEVC Training Outline—Informational Layout (ABET)
- Immigration Law Conference Program—Event Design Concept, Program Layout, Infographic (Federal Bar Association)
- Native American/Indian Law Magazine Feature—Infographics, Icons, Publication Layout (The Federal Lawyer)
DELIGHT YOUR READERS
Publication Management
For many years, I was the managing editor of a magazine with national reach. I led the volunteer Editorial Board, managed the budget, handled all aspects of printing and mailing, and coordinated all the moving parts of deadlines and vendors involved. All of this on top of my regular marketing duties!
As organizations and job roles evolve, you may find that your business doesn’t need a full-time employee to manage your publication. Silverbrook can handle the production for you at a fraction of the cost!
And if you need copyediting and proofreading capabilities, I can provide those services as well.
HIT YOUR TARGETS
Fractional CMO
Silverbrook’s fractional CMO solution gives you high-level leadership for a fraction of the cost of hiring a chief marketing officer or marketing director. I work with clients who need both strategic and tactical marketing leadership, managing in-house coordinators and working closely within their business.
Managing teams requires three main things: access, organization, and empathy. These are at the heart of my leadership style and the basis for my everyday communications. I’m able to guide and approve development of content, graphics, and campaigns as well as represent the marketing department at executive meetings.