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Why Small Businesses Can Forget About Omnichannel Marketing
If you follow any sort of marketing news at all, you've at least heard about omnichannel marketing. This gold standard of marketing is often touted as a must-do strategy for any business that wants to crush its goals. The problem is, the omnichannel approach is simply...
18 Marketing Activities to Promote Your Small Business
How do you promote your small business? Some of the items on this list might seem like no-brainers, while others may be truly enlightening. Even if you already know about these activities, this list is a good reminder of all the ways to drive marketing for small...
Small Business? Here’s How to Build Your Marketing Team
Just like marketing in general, it’s good to have a strategy when it comes to building your marketing team. You need to be purposeful when deciding who to hire—if your team is unbalanced you’ll have a difficult time getting all tasks completed. Even if you decide to...
The Secret to Building Customer Loyalty
How strong is your customer loyalty? Do your customers return to you as soon as they need your services or products? Or do they shop around for the lowest price or most convenient path? If you know me at all, you know that I am a Coca-Cola fanatic. I will not drink...
7 Customer Appreciation Tactics to Show Gratitude Year-round
This post was contributed by Sadie Aram for Silverbrook Marketing. Celebrating gratitude is one of the most fulfilling parts of the holiday season. Although it’s fun giving gifts during the holidays, remember that appreciation should happen year-round—especially when...
4 Dynamic Marketing Strategies to Entice Students to Higher Education
This guest post was written by Sadie Aram for Silverbrook Marketing. The United States is home to over 4,000 higher education institutions, and each one is competing for the attention of prospective students. If that doesn’t produce enough stress already, college...