Using TikTok for Business: A Young, Cool Guy Schools Me

Using TikTok for Business: A Young, Cool Guy Schools Me

Age is nothing but a number. It only matters how young you feel. The platitudes go on, but as people get older, it’s generally accepted that they lose touch with what’s cool to younger generations. Technically, I’m a millennial. Being born at the cusp, however, means...
The Ultimate Best Time to Post on Your Social Media Accounts

The Ultimate Best Time to Post on Your Social Media Accounts

My social feeds—especially LinkedIn—are constantly filled with updates on the best time to post content to social media. As I read all these updates, I find myself wondering if they are truly applicable to today’s users. My belief is that the ultimate best time...
How to Get Started With a Content Strategy

How to Get Started With a Content Strategy

We hear all about content creation these days and how important it is to provide value to your customers. But how can you get started if you don’t currently have a strategy around content? Just get started. I’m facing this myself right now. I have so many...
Marketing Yourself Is HARD.

Marketing Yourself Is HARD.

Would it surprise you to know that marketers often have a hard time marketing themselves? It’s a conundrum, for sure. You’re great at what you do for others—so why can’t you just do it for yourself? I think the problem comes (at least for me) when...
Using Color for Your Personal Brand

Using Color for Your Personal Brand

One of my favorite quotes in Steel Magnolias is, “My colors are blush and bashful.” In the movie, Shelby is describing her wedding colors—which the rest of her family says make the church look like it’s drenched in Pepto Bismol. But Shelby knows one...