Boost Your Giving Tuesday Campaign with These 8 Tips

Boost Your Giving Tuesday Campaign with These 8 Tips

This guest post was written by Sadie Aram for Silverbrook Marketing. Autumn has arrived, which means the giving season is fast approaching. Nearly a third of annual giving occurs in the last month of the year, and the best way to kickstart charitable contributions to...
How to Guarantee Consistency with a Brand Style Guide

How to Guarantee Consistency with a Brand Style Guide

Take a few seconds to think of your favorite company. What comes to mind? Perhaps you’re imagining a specific logo, a color, or even a slogan. It only takes a quick thought to visualize the company, but what is the key to making it so recognizable? The answer is a...
The 10 Commandments of Branding

The 10 Commandments of Branding

So you’ve got a great idea and want to start a business. You just… start, right? Not so fast. If longevity is what you’re after, you need to work on branding. Branding is a general term that encompasses many moving parts relating to your business. It...