silverbrook marketing logo

(703) 935-8548

M
 
The 10 Commandments of Branding

The 10 Commandments of Branding

So you’ve got a great idea and want to start a business. You just… start, right? Not so fast. If longevity is what you’re after, you need to work on branding.

Branding is a general term that encompasses many moving parts relating to your business. It establishes your identity beyond just the products or services you sell. It gives your customers something to remember you by, something to engage and connect with. It’s what makes your company memorable and stand out among the competition.

There are so many things to consider when it comes time to brand a business! It can be overwhelming, with so many do’s and don’ts out there. I’ve put together my 10 commandments of branding to try and organize all the best advice I’ve heard and learned by experience.

1. Thou Shalt Not Put the Cart Before the Horse.

Before you think about designing a logo or coming up with a catchy tag line, you must identify your brand’s core. This is typically made up of the following parts:

  • Mission/Purpose—What the brand aims to accomplish for its audience
  • Vision—The ideal world the brand is trying to reach for
  • Values—What the brand believes in and stands for

This core is the underpinnings of your brand culture and should guide everything you do. (No pressure, right?) You should be considering your core when creating your visual identity, defining your brand voice, and creating any content moving forward.

When creating your core, make sure you consider your organization’s past, present, and future to make sure you’re positioning correctly. You don’t want to create a brand now that you will outgrow later. (Design is one thing; you can always “rebrand” visually. Your mission, vision, values—those should be long-term and lasting.)

It’s perfectly OK to let emotion guide your core! The best brands take a firm stand for what they believe in and uphold their promises to their audience. Studies have shown that people are more brand loyal to those that share their values, so be clear about what exactly that is.

After your core is defined, it should be much easier to find your unique selling proposition (USP). This is what sets you apart from your competition and encompasses the benefits and value you bring to your audience.

2. Thou Shalt Keep It Real.

Instead of putting on a show and trying to be something you’re not, you need to strive for authenticity in your branding. This means walking the walk instead of just talking the talk. I know it’s scary—wearing your heart on your sleeve is a sure way to get it crushed. But top brands know that people want genuine connections instead of salesy, immediate-best-friend vibes.

A big part of authenticity is making sure everyone involved in your brand understands the core mission, vision, and values and embodies those principles. If you walked into a Patagonia store and someone was wearing leather pants and drinking from a single-use water bottle, there would be a major disconnect.

Think about Disney World, for example. Every experience on a Disney property is carefully constructed to seem magical. Every employee is chosen to continue this experience, no matter how small the interaction is. Cast members are never to be half-dressed in front of patrons. All this makes sense when you find out their brand core principles:

  • Mission: The mission of The Walt Disney Company is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.
  • Vision: To be one of the world’s leading producers and providers of entertainment and information.
  • Values: Optimism, innovation, decency, quality, community, and storytelling.

That magical experience is a form of storytelling, which entertains and inspires people en masse. And you want to talk about community? How many people do you know who are die-hard Disney fans? They meet someone else wearing a Disney shirt or with a Disney bumper sticker and immediately know they’ve found a kindred spirit.

Being authentic goes beyond the customer experience, though. Your brand’s interactions should be genuine and positive for your employees, too. Without their belief in the brand and participation on its behalf, the company will not be able to pull off the type of customer loyalty brands envy Disney for.

3. Thou Shalt Not Try To Please Everyone

Being all things to all people is impossible, and trying is going to make you spin your wheels with no traction. You need to identify your potential customers, aka your target audience. These are the people you need to relate to, speak to, and identify with.

Some questions to help you identify your target audience:

  • Who would benefit from my product or service?
  • What are their pain points (problems they need solved)?
  • What are their characteristics and demographics?
  • Are they formal or casual?
  • Do they take a long time to make purchasing decisions, or will they hop on to a trend?
  • Where do they hang out online (or even IRL)?

The best way to relate to your target audience is by conducting market research. This can be difficult if you don’t know where to find your potential customers, but do as much investigating as possible.

Once you’ve identified your target audience and learned all about them, it’s time to figure out what kind of relationship you want with them.

4. Thou Shalt Have Personality

Don’t know what a brand voice is? It’s your brand’s personality and the way it speaks and relates to your audience. Is your brand quirky, like Dollar Shave Club? Is your brand formal, like De Beers? Is it comfortable, like Ikea?

Timing-wise, establishing your brand voice should come after you define your core and define your target audience. But make sure you figure it out before you release messaging—and probably even before creating your visual identity. All branding elements are tied together, so you need to show your personality throughout.

Whatever your brand’s personality is, make sure you choose messaging and content formats that convey it clearly. For example, I doubt De Beers is on TikTok… it’s not a formal platform and doesn’t scream “luxury” to me. (Yep, just checked and they do not have an account.)

On the other hand, Dollar Shave Club has a quirky and hilarious TikTok channel with relatable—did I mention funny?—videos. Sure, they promote their products, but they do it in an entertaining way that keeps their brand’s voice and personality on center stage.

Don’t forget to incorporate your brand’s personality into all aspects of the customer experience! Even if it’s a transactional email like a receipt, these are touchpoints where you can interject some fun details that show who your brand is.

5. Thou Shalt Not Operate In a Vacuum

In a perfect world, every business would only have to worry about themselves and their own strategy. Since we live in the real world, you cannot make the mistake of ignoring your competitors! You MUST assess other companies in your space and figure out how you fit into the industry.

This is not permission to get hung up on your competition and try to copy everything they do, though. You still should be doing your own thing, but you need to take into consideration what else is being offered, promised, and delivered by others.

And as confusing as it sounds, you also have to consider who COULD be your competition in the future. Take Corning, for example. It’s a glass company that is known in households everywhere for their bakeware. Guess what they provide now, though? Touchscreen glass. They saw an opportunity when screens were becoming ubiquitous and acted on it. No one could have predicted that move, but other glass manufacturers probably wish they had seen that opportunity earlier.

You also have to be able to recognize trends in the marketplace. Trends become that way because they seem like a good idea, so everyone jumps on. Do you want to be a pioneer of trends, or a follower? It’s OK to follow a trend as long as it upholds your brand core. However…

6. Thou Shalt Consider The Consequences

You have to be careful with trends! There is a bigger picture, and you have to consider all angles.

The key is to remain consistent. “But wait, you just said it’s OK to join trends?” It is possible to join a trend while remaining consistent with your branding. Take the “debranding” trend that’s happening now. Major brands are updating their logos to be more streamlined and simplified. Everyone from Burger King to Burberry has been removing details, shading, and unnecessary elements from their brand identity.

Ben Schott of Bloomberg says that this is in part due to the need for mobile-first design. When you’re looking at a tiny screen, all those details just muddle your logo. Simpler is often better.

To ensure consistency, make sure everyone in your organization knows your brand’s mission, vision, and values. Creating a brand handbook is a great way to keep these top of mind. You can add guidance on visual identity, a glossary of terms and phrases to maintain your brand voice and personality, and tips for keeping your messaging on point. Circulate it to your marketing staff and beyond, keeping in mind all those brand touchpoints across departments.

Even when you have consistency across your brand, you still have a lot of flexibility. As long as everything points back to your brand’s core, you’re free to try out trends—or create them!

7. Thou Shalt Keep It Simple

Anytime content is created—whether it’s your logo design, website copy, or a slide deck—it’s tempting to go overboard with details and information. The thing is, people can’t absorb too much information without tuning out completely. Keeping it simple is always the best way to go.

Just look at Apple’s logo throughout the years. The very first Apple “logo” can’t even be called a logo. It’s a full, detailed image in an old etching style. This didn’t even last a year before the Apple that we all know was launched. Sure, it’s been multiple colors and stylized differently, but that Apple outline with a single bite missing has been iconic for over 40 years. It’s easy to spot and represents the company so well that anyone who sees it immediately knows what to expect.

Other examples of keeping it simple visually are Nike’s “swoosh,” the McDonald’s golden arches, and even Lacoste’s alligator. But simple isn’t just a visual principle. You should aim to be clear and concise in all your messaging, no matter what medium or platform it’s released on. Take a look at the examples below:

  • Granola’s ingredients are sourced from the highest mountains of Andalasia, untouched by any chemicals. Our products are for the discerning citizen who aims to live their best life in a tiny house by the beach and grow their own patchouli. Granola is the best choice for anyone who wants their food to taste like cardboard!
  • Eat clean. Live simple. Choose Granola.

Obviously, this is an exaggeration! But the point stands: keeping your copy unfussy and to the point is the key to winning your audience’s attention.

8. Thou Shalt Not Over-commit or Overshare

There are two points in this commandment, and both are firm no-nos. Don’t spread yourself too thin, and don’t be annoying with your content.

First, let’s discuss over-committing. It’s so tempting to be everywhere at once, isn’t it? The minute a new social media channel pops up and becomes trendy, people are curious and want to join. But if you have a marketing team of two people and you’re managing 5 other channels (not to mention all the other duties the marketing department has), will you be able to start a new channel AND do it well?

There’s something to be said for those who can learn to say no. Not to brag, but I am particularly proud of myself for not joining TikTok as a creator. I seriously considered it, but I already have an Instagram account and realized that I don’t have the bandwidth to maintain both. I focused on creating more reels and publishing more consistently on Instagram and I’m staying off TikTok for now.

You don’t want to half-ass anything because that’s just not a good look. Be selective and choose to show up purposefully wherever your audience can be found instead of being everywhere just for the sake of it. Write and develop quality content that speaks to your audience and publish it where you can be—you guessed it—consistent.

Next point: There’s a fine line between being authentic and oversharing, and it’s called having a filter. It’s not likely that every single thing you do in a day is relevant to your brand’s core, so there’s no need to tell them every detail. Each piece of content you publish should be furthering your mission, underlining your vision, or representing your values.

Behind-the-scenes content is a popular way to humanize a brand. An business owner who is also a mom might share some snaps of balancing her work with parenting to relate to her values. She wouldn’t (shouldn’t!) share a photo of potty training her toddler, though. Oversharing is taking things one step too far, and if you have to ask yourself then you probably shouldn’t share it.

9. Thou Shalt Not Make False Promises

This was important enough to include as a commandment, but it should be pretty obvious and not need much explanation. DO NOT overhype your company or its products/services. If you make promises you can’t keep, you’re killing your brand’s reputation. In the age of social media, word of mouth spreads faster than ever before. Reviews speak volumes and there are plenty of platforms for people to make their experiences with you known.

10. Thou Shalt Keep Calm and Carry On

Part of the fun of marketing is being able to experiment with tactics, channels, media, and messaging. You’re going to make mistakes, and that’s OK! I was just telling my daughter earlier tonight that everyone makes mistakes, but we should learn from them and not repeat them.

If you make a mistake that requires an apology, deliver it promptly and sincerely and then move on. If it’s a mistake that affects the company’s bottom line, make sure you analyze the numbers so that you know what not to do next time. The most important thing is to act responsibly, and everything will work out.

Even if you do (or don’t do) all these things and execute perfectly, you can’t expect instant results. Building an audience takes time. Generating leads takes time. Bringing in revenue takes time. Be patient, stay true to your brand’s core, and have fun with it!

What do you think of my 10 commandments? Are there any that I forgot? Are there any you disagree with? I’d love to hear from you!

Reminder: It’s OK To Break Up With an Underperforming Social Media Channel

Reminder: It’s OK To Break Up With an Underperforming Social Media Channel

How many of us have been broken up with? How many of us have ever broken up with someone? It’s easy to say that being broken up with is the worse position to be in, but the truth is that breaking up is hard, right? Even if you know it’s not a good relationship, there are always feelings involved. The same is true for your association’s relationship with each of its social media channels.

Last year, I stumbled across a 2018 article from Time magazine that outlines “How to Know When It’s Time to Let Go of Someone You Love.” As I was reading it, I started thinking about how each of their red flags could be applied to social media. (I know you’re thinking how in the world did you connect those two? I have no idea!)

I’ll throw out the caution that there are a lot of considerations when you’re analyzing social media performance. None of these points are absolute. But these relationship red flags can be indicators that a channel isn’t right for you anymore (if it ever was in the first place).

Red Flag #1: Your needs aren’t being met

Every platform has analytics that can show you how much engagement you’re getting and usually who it’s coming from. If this data doesn’t line up with your KPIs and target audience, something’s gotta give.

For example: A legal organization has channels on tons of platforms: Facebook, Instagram, Snapchat, Twitter, LinkedIn, and TikTok. They’re concerned because they invested a lot of time in starting their Snapchat account because the Board of Directors heard it was where all the cool kids are. Staff is constantly wracking their brains trying to figure out what to share, but they get minimal engagement every time and aren’t seeing growth in their follower count.

Brown hand holding a smartphone

Every social media channel you are using as part of your content strategy should be a key player. Some platforms just aren’t a good fit for a particular organization’s target audience or brand identity. If you’ve optimized your content and one of your channels still isn’t pulling its weight, it could be time to pull the plug.

ACTION ITEM: Take a closer look at your content strategy.

  • Is the tone of the channel aligned with your brand identity?
  • Is your messaging conveying the value you can provide?
  • Are you only on this channel to appease the wishes of stakeholders outside the marketing department?

In this example, I’d recommend creating a dashboard of analytics. Track the time you spend developing content for each channel. Tally up the marketing dollars spent (including salaries) on keeping each channel alive and compare that to their engagement rates. Present the dashboard to the BOD and make a compelling argument for dropping the channel.

Red Flag #2: You’re seeking those needs from others

Are you considering cheating on your Twitter account? Dreaming about that hot little TikTok platform that everyone is joining? If your other channels are performing well and reaching your intended audience but one stands out, something’s not right.

For example: Let’s say you’re planning marketing for a pediatric dental association and one of the associations business goals is outreach to the children themselves. You want to run social media campaigns showing kids why it’s cool to brush their teeth, floss, and fight cavities. Your association only has a Twitter account and a Facebook account.

Laptop with speech bubbles coming out like tweets

ACTION ITEM: Investigate the channel’s demographics.

  • Is your target audience present here?
  • What kind of engagement should you expect?
  • Are there industry or demographic benchmarks to guide you?

Spoiler alert: Kids are not on Twitter. I have a 10-year-old and he has no idea what Twitter even is. It might as well be a rotary phone! Children under 17 only account for around 7% of Twitter users. Compare this to TikTok, where almost a third of users are under 19. If your audience is absent or disengaged on a particular channel, you shouldn’t be on it.

Red Flag #3: You’re scared to ask for more from your partner

Admittedly, this one doesn’t translate as well to social media channels. The closest analogy I could come up with is user experience. If it’s cumbersome or annoying to use, that channel might not be worth it.

For example: One of my clients has recently started a TikTok account, and it is a HUGE pain to review and approve videos before they are posted. Even if each user is logged into the same TikTok account, their drafts are only visible to them. So we tried screen captures and recordings and putting them into an AirTable to track approvals. But then sometimes the recordings won’t play on our computer systems. It’s just a huge hassle.

workflow chart in pink

ACTION ITEM: Evaluate user experience for administrators.

  • How easy is it to use and understand?
  • Are there tools or processes you can use to make it easier (schedulers, etc.)?
  • What does the workflow look like for your team?

Money isn’t the only ROI you need to be worried about. Time is a finite resource! If you’re unsure of how to use a channel effectively or spending lots of time trying to figure it out, it may be time to go. I’m not ready to give up on TikTok yet, but I’m hoping that as more businesses adopt it, the feedback will reach the powers that be and an easier workflow will be developed for teams.

Red Flag #4: Your friends and family don’t support your relationship

You need buy-in from your leadership and your marketing team to be able to devote the necessary resources to maintaining a consistent presence. Without this support, you’ll have a hard time getting the results you need for the channel to be effective and worth your time.

For example: I’m beating the TikTok horse to death a little bit here, but it’s the most recent big player to hit the social media scene! And because of its nature, it wasn’t widely accepted as a potential business outlet at first. It still isn’t really the place for B2B marketing unless you’re able to really hone in on content that resonates with your purchasing manager persona. However, now that more and more businesses are thinking of joining, it can be a tough sell to the Board of Directors.

hand holding a smartphone with a tiktok video symbol

ACTION ITEM: Research best practices for your industry and perform a competitive analysis.

  • What are the businesses in your industry doing?
  • Is there existing content that speaks to your members?
  • Are there any major players that you can model your strategy on?

If it’s a channel that you truly believe has potential, present all the research behind your conviction. If you think your association could really benefit from having a presence on TikTok or Snapchat, it’s your job as a marketing leader to present the facts. But if you can’t get buy-in and approval to devote resources to a channel, you’re better off sitting this one out.

Red Flag #5: You feel obligated to stay with your partner

Maintaining the status quo is never a good reason to do anything blindly – whether it’s continuing to post on a social media channel or staying in grad school despite a career change.

For example: You just started working at a national membership organization and their existing strategy is best described as throwing everything at the wall and seeing what sticks. You want to quit Facebook and Twitter, but your predecessors have already invested thousands of marketing dollars in establishing these channels.

bar chart with dollar signs around it

ACTION ITEM: Review the channel’s analytics and measure performance quantitatively.

  • Followers are great, but how engaged are they? Do you have a loyal group that likes, shares, and comments on your posts or a group of lurkers that regularly scroll past your content?
  • Is the percentage of engaged followers increasing over time or decreasing?

“This is the way we’ve always done things” is a morale killer! Separate the feelings from the data and make an informed decision on whether to continue. If making such recommendations would put you in an awkward position, suggest having a marketing audit done with an objective third party who can look at the facts and make a strategic recommendation on whether to continue.

Red Flag #6: You’ve been working on your relationship for more than a year

OK this one deviates from social just a tiny bit, but it is closely related. And I actually don’t consider it a completely red flag – this one is maybe a yellow caution flag.

According to the Ahrefs blog, only 10% of marketers DON’T use content marketing. That tells you how prevalent it is in today’s strategic marketing. And most of us publish our content on our blogs – again, not a social media channel! But if you’re following an integrated marketing strategy, it’s all connected.

For example: In 2019, another one of my clients started a new blog in addition to their existing one. After 2.5 years, the newer blog still had less than 50 subscribers. In addition, it wasn’t ranking on pages 1-5 of Google. The executive team was convinced that it wasn’t worth the time and human resource allocation to keep the blog going when people “obviously” weren’t finding it valuable – and they wanted to just scrap the whole thing.

laptop with blog on screen

ACTION ITEM: Review Google Analytics data for entrances, sources, and time on page.

  • How are people finding your blog? Which social channels do the heavy lifting?
  • How long are people spending reading your blog posts?
  • What actions do they take after visiting the blog?

Ranking for Google is like trying out for an NFL team: there are only so many spots, and even fantastic players won’t make the team. That doesn’t mean they aren’t fantastic, nor does it mean they should give up on football altogether. There IS an audience out there that needs your content. It’s up to you to find them.

That means every time a blog post comes out, you’re promoting it on social media – maybe even with paid ads. You’re optimizing the blog with SEO keywords and building a pillar page strategy to establish domain authority. You’re including calls to action with messaging that converts – and testing that messaging and refining it if it’s not working.

If you’ve considered all these points and have been putting the right amount of time, effort, and strategic intent behind your blog and you’re not moving the needle AT ALL after a year, THEN this is a red flag.

Red Flag #7: You don’t like your partner

You might think, “well obviously—if you don’t like it, don’t do it!” Sounds pretty simple, but if all signs point to yes – your target audience is present and engaged, the platform fits with your brand identity, and it’s advancing your business goals – it would be hard to give it up. So I’d say this one is another yellow flag.

For example: Facebook came to my school during my senior year of college. (For any Gen Zers out there, it started as a school-based platform and you had to wait until it was available at your school.) I’m of the Facebook generation – it’s what I know, it’s what I’m used to, and it’s where I’m comfortable. That said, I have never really gotten Twitter. I signed up for it back in 2010 or 2011, but I never really did much with it besides make a joke about the music in the grocery store. (Have you every heard a Peabo Bryson song anywhere else?!)

hand holding smartphone with Twitter feed

ACTION ITEM: Dig deep into what you don’t like about a particular channel.

  • Is it one of the reasons we’ve previously discussed, like user experience?
  • Did something in your personal life affect your view of the platform?
  • Was it mandated to you instead of adoption being your idea?

In my case, I am a writer and a talker, and I feel personally attacked when I am restricted to 280 characters to get my point across. You’ve got to figure out what it is that you don’t like about it and decide if it’s a dealbreaker (or out of your hands completely).

How do I break up the right way?

Just like in personal relationships, you need to be firm but kind when you’re breaking up with a social media channel. And what I mean by that is a two-part approach: Consider giving some warning to your followers, then shut it down.

hands holding a broken heart

Your first instinct might be to preserve what’s there and leave the account dormant but alive because of all the hard work you’ve already invested in it. This is not worth it for 3 reasons:

  1. You need to live in the now. Who goes back and looks at past social media posts? It’s all about living in the now! If you use stories, half the content you create isn’t available for long anyway.
  2. SEO is not a factor. If you’re wondering about the SEO possibilities of coming up in a search – which I was, and I looked into it – it’s unlikely that an old account would help much. Your social media accounts WILL show up in a Google search of your brand name or username, and people ARE likely to follow those links. But, according to Neil Patel, Google does not look at social signals when determining search rank. It MIGHT see them as signs of authority, but it’s much more likely that a user will visit your idle page and be turned off by the impression that you’re unengaged with your audience. It’ll hurt your brand’s reputation.
  3. Marie Kondo that sh*t. If you’ve gotten to the point of discontinuing your efforts on a channel, you need to take notes from Marie Kondo. If it’s no longer sparking joy, thank it for the time you spent together and then get rid of it.

The final word

Consider giving some notice to your current followers just in case they notice you’re gone. Chances are that they won’t notice – how often do you notice if someone unfriends you on Facebook? I guarantee it happens and you don’t even know! But if you’re worried about losing them, post a message announcing that you’re leaving the channel as of a specific date and let them know where else they can follow you. No need to give reasons!

5 Tips For Attracting Clients Into Your Business

5 Tips For Attracting Clients Into Your Business

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius.

Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum tortor quam, feugiat vitae, ultricies eget, tempor sit amet, ante. Donec eu libero sit amet quam egestas semper. Aenean ultricies mi vitae est. Mauris placerat eleifend leo. Quisque sit amet est et sapien ullamcorper pharetra. Vestibulum erat wisi, condimentum sed, ornare sit amet, wisi. Aenean fermentum, elit eget tincidunt condimentum, eros ipsum rutrum orci, sagittis tempus lacus enim ac dui. Donec non enim in turpis pulvinar facilisis. Ut felis.

Header Level 2

  1. Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
  2. Aliquam tincidunt mauris eu risus.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus magna. Cras in mi at felis aliquet congue. Ut a est eget ligula molestie gravida. Curabitur massa. Donec eleifend, libero at sagittis mollis, tellus est malesuada tellus, at luctus turpis elit sit amet quam. Vivamus pretium ornare est.

Header Level 3

  • Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
  • Aliquam tincidunt mauris eu risus.

Aenean ultricies mi vitae est. Mauris placerat eleifend leo. Quisque sit amet est et sapien ullamcorper pharetra. Vestibulum erat wisi, condimentum sed, commodo vitae, ornare sit amet, wisi. Aenean fermentum, elit eget tincidunt condimentum, eros ipsum rutrum orci, sagittis tempus lacus enim ac dui. Donec non enim in turpis pulvinar facilisis. Ut felis. Praesent dapibus, neque id cursus faucibus, tortor neque egestas augue, eu vulputate magna eros eu erat. Aliquam erat volutpat. Nam dui mi, tincidunt quis, accumsan porttitor, facilisis luctus, metus

8 Quick Marketing Tips For Your Photography Business

8 Quick Marketing Tips For Your Photography Business

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius.

Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum tortor quam, feugiat vitae, ultricies eget, tempor sit amet, ante. Donec eu libero sit amet quam egestas semper. Aenean ultricies mi vitae est. Mauris placerat eleifend leo. Quisque sit amet est et sapien ullamcorper pharetra. Vestibulum erat wisi, condimentum sed, ornare sit amet, wisi. Aenean fermentum, elit eget tincidunt condimentum, eros ipsum rutrum orci, sagittis tempus lacus enim ac dui. Donec non enim in turpis pulvinar facilisis. Ut felis.

Header Level 2

  1. Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
  2. Aliquam tincidunt mauris eu risus.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus magna. Cras in mi at felis aliquet congue. Ut a est eget ligula molestie gravida. Curabitur massa. Donec eleifend, libero at sagittis mollis, tellus est malesuada tellus, at luctus turpis elit sit amet quam. Vivamus pretium ornare est.

Header Level 3

  • Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
  • Aliquam tincidunt mauris eu risus.

Aenean ultricies mi vitae est. Mauris placerat eleifend leo. Quisque sit amet est et sapien ullamcorper pharetra. Vestibulum erat wisi, condimentum sed, commodo vitae, ornare sit amet, wisi. Aenean fermentum, elit eget tincidunt condimentum, eros ipsum rutrum orci, sagittis tempus lacus enim ac dui. Donec non enim in turpis pulvinar facilisis. Ut felis. Praesent dapibus, neque id cursus faucibus, tortor neque egestas augue, eu vulputate magna eros eu erat. Aliquam erat volutpat. Nam dui mi, tincidunt quis, accumsan porttitor, facilisis luctus, metus