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What you need to know about marketing
What Are Brand Archetypes and How Can They Guide Your Brand Identity?
If you've ever studied human psychology (and possibly even if you haven't), you've heard of Carl Jung. He was a renowned psychologist whose work in the 1940s led to the development of personality archetypes. Jung believed that all humans could be categorized into one...
How to Build a Multichannel Marketing Campaign
Sometimes it's ok to just post on social media. Other times, you might want to send an email to reach people. But if you really want to create an impact for your business, you need a coordinated effort on multiple fronts. A multichannel marketing campaign uses...
14 Questions to Help Develop Your Content Strategy
Looking to develop your content strategy? You're not alone. According to the Content Marketing Institute, only 40% of B2B marketers have a documented content marketing strategy. Around a third have a loose, undocumented strategy, and 27% have no strategy at all. Why...
Steal My 7-Step Video Ad Production Process
In recent years, video has become the most compelling media format for most audiences. Specifically, short videos have the capability to engage before the audience loses interest. In fact, according to Woosuite, the short-form video has the highest ROI of any social...
Why Small Businesses Can Forget About Omnichannel Marketing
If you follow any sort of marketing news at all, you've at least heard about omnichannel marketing. This gold standard of marketing is often touted as a must-do strategy for any business that wants to crush its goals. The problem is, the omnichannel approach is simply...
18 Marketing Activities to Promote Your Small Business
How do you promote your small business? Some of the items on this list might seem like no-brainers, while others may be truly enlightening. Even if you already know about these activities, this list is a good reminder of all the ways to drive marketing for small...