How to Attract Attendees to a Conference Exhibit Booth

How to Attract Attendees to a Conference Exhibit Booth

Hello and welcome to the 2022 SIIA AMPLIFY Conference! 🎙 We’re coming to you live from Washington, DC, where hundreds of nonprofit professionals are learning about best practices in association publishing. This is my first time exhibiting with SIIA, although...
Sending Direct Mail in the Era of Hybrid Workplaces

Sending Direct Mail in the Era of Hybrid Workplaces

Since the beginning of the pandemic, many workers have proven themselves as being productive when working at home. Now, they are pushing for flexible work arrangements to continue. Fortunately, most employers have no plans to completely end remote work. Recent surveys...
Marketing Yourself Is HARD.

Marketing Yourself Is HARD.

Would it surprise you to know that marketers often have a hard time marketing themselves? It’s a conundrum, for sure. You’re great at what you do for others—so why can’t you just do it for yourself? I think the problem comes (at least for me) when...