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What you need to know about marketing
Supporting Your Clients: The Marketing Hierarchy of Needs
Remember in your undergrad psych class when you had to learn about Abraham Maslow's Hierarchy of Needs? (I know, it's been a while...) As a refresher, Maslow's theory was that humans have certain needs, and that some are more important than others. Basically, if your...
Considering a Rebrand? Ask These 7 Questions
If you're considering a rebrand, you must have identified a problem with your current brand strategy. Maybe your current touchpoints aren't conveying your mission, vision, and values accurately. Or maybe your branding is stale, off-trend, and doesn't appeal to your...
5 Ways to Leverage Marketing Automation for Your Business
It seems like everywhere you turn these days, someone is touting the benefits of AI. Artificial intelligence can now be used to write content, create images, even develop entire ad campaigns. The issue is that using AI requires lots of trial and error on the inputs...
Customer Personas: Practical or Pointless?
Customer personas have been a valuable marketing tool since developer Alan Cooper came up with the idea in 1983. He used data from specific users—aka personas—to design software interfaces for user segments. Over time, other industries adopted the idea of personas as...
My Favorite Marketing Funnel: The RACE Framework
Is it possible to have a favorite marketing funnel? I guess so, because mine is the RACE framework. It was created by Dr. Dave Chaffey, cofounder of Smart Insights, in 2010. The goal was to create a framework that shows how to create and implement a successful digital...
10 Steps to Build an Impactful Content Strategy
It can be overwhelming to consider putting together your own content strategy. It’s even more pressure to rely on your content to make an impact on your business goals. If your small business or nonprofit organization can’t afford to hire an experienced marketer, you...